SPAT — make physical things programmable

The primitive

The object is the interface.

A Coke can doesn't need a QR code.
A poster doesn't need an app.
A product doesn't need a button.

The physical thing itself becomes the way someone enters your digital experience. SPAT calls these Executable Media Objects — EMOs.

How it travels

New York

A developer points their phone at a Coke can.Registers it in under a minute.

California

Someone else sees a Coke can.They point their phone at it.

Anywhere

The object becomes a trigger. Your experience appears.No pin on a map — recognition of the physical thing itself.

Programmable, not fixed

Same object.
Different experience.

The developer sees

Edit this EMO

Recognizer, experience, config

A friend sees

You found it. ▶ Play

The experience you built

Someone else sees

10% off — claim

A completely different experience

The object is constant. The experience is programmable — by person, place, time, or your own logic.

For developers

Give the physical
world an API.

Register an object. Define what happens when it's recognized. Share the experience.

curl -X POST https://spatemo.com/v1/emo \
  -H "Authorization: Bearer $KEY" \
  -d type=object -d name="Coke can"
# → { "emo_id": "emo_09caf0…",
#     "share": "coke-can.spatemo.com" }

EMO → object → experience

The experiment

Make your first object do something.

Grab something near you — a Coke can, a poster, a package. Anything recognizable. Register it in under a minute.

Where should we send your sandbox? No SDK · no app · just your phone.

Scan to start on your phone

It's an API in the wild — you point a real camera at a real object, so the sandbox lives on your phone. Scan the code, or open the link we just emailed you.